Understanding shoppers’ attitudes toward sustainability is crucial for every retailer today. So, what does the latest research reveal? Let's have a glimpse:
55% are willing to pay extra for sustainable products …
…yet 50% say that price is a significant obstacle when wanting to shop sustainably
Swedes prefer to shop for second-hand goods instead of spending extra on sustainably produced items
It's up to companies or the government, not consumers, to take the lead in responsibility
