Abandoned cart tool

How to plan your abandoned cart communication

Success factor 1: Timing

Timing all depends on what you sell. If you sell expensive furniture like sofas, your customers might need some time before they are ready to make the final purchase decision. After putting the sofa in their shopping cart, the customer may want to head off to one of your stores and look at it IRL, test how comfortable it is, and see different fabrics. In this case, an abandoned cart email is probably not relevant until the next day or even multiple days after. If you, however, sell items that don’t require as much thinking-time like accessories, consumer goods or supplies, an abandoned cart email is likely to have a higher conversion rate if you send it much earlier – maybe just an hour or two after the products were left in the cart.

To optimize your results, test and tweak your timing to find out what works best for your brand. With the right timing, your abandoned cart campaigns will help customers to finalize their purchases more often!

Success factor 2: Relevance

If you don’t consider relevance, your abandoned cart campaign is set to fail. Make sure the communication is relevant and that you are not reminding customers to buy what they have already bought for example. When you send abandoned cart emails X hours after the cart was abandoned, Voyado can perform a check to see if the customer already bought one of the items in the meantime. And in these cases, Voyado will remove that item from the email.