How can you stay relevant and decrease your ad spend at the same time? By utilizing your owned data, and create segments based on known facts that you use for your ads!
Sound complicated? It’s not. It’s smart, effective and pretty much a must for you if you are serious about the level of relevance you provide your customers.
In this guide, you’ll get an introduction to Voyados’ Online Ads – Facebook Custom Audience and Google Customer Match. You will learn how to:
- Decrease ad-spend by using pre-filtering
- Increase sales through targeted ad campaigns
- Improve acquisition through lookalike audiences
- Work with bid optimization