Live webinar | 7 May | 12:00 BST | 13:00 CEST

Proof Over Pilots: How retailers are moving from AI pilots to real value

For leaders in e-commerce

While pilots are easy to launch, proving real business value is much harder. Most teams get stuck somewhere between experimentation and execution — not because the ideas are wrong, but because the foundations aren’t there.

The difference between AI that looks promising and AI that delivers revenue, retention, and efficiency comes down to what’s underneath: your data, your stack, and your organisation.

In this webinar, hear directly from Jacob Rastad, Chief Technology Officer at Nordic Nest and Riccardo Baldoni, Associate Director of IT, CX & E-commerce at Silver Cross as they share what it actually took to move beyond pilots and into production — and what they’d do differently if they started again.

This is a a practical look at what it takes to make AI work in a retail environment.

In partnership with:
Dixa Horizontal Black@1024

What you'll learn:

From experimentation to execution: What changed when AI moved from isolated pilots to something embedded in the business — and why many pilots never make it that far.
Stack & architecture decisions: How to think about your tech stack when scaling AI, including key trade-offs, common pitfalls, and what actually matters (vs. what doesn’t).
The data reality: Why data quality, fragmentation, and silos are still the biggest blockers — and how leading retailers are working around them.
Proving business impact: Where AI is genuinely delivering value today — from revenue uplift to efficiency gains — and how to measure success in a way that gets buy-in.
Organisation & change management: Why AI success isn’t just a tech problem. How teams, processes, and internal alignment make or break outcomes.
Lessons learned & advice: What Nordic Nest and Silver Cross wish they knew earlier — and the practical advice they’d give to peers.

Meet the panel:

Riccardo Baldoni

Associate Director of IT, CX & E-commerce, Silver Cross

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Riccardo Baldoni is the Associate Director of IT, E-commerce & CX at Silver Cross, where he leads digital and AI‑driven transformation across IT, e‑commerce, and customer engagement. Riccardo is responsible for e‑commerce platforms and performance, IT and AI strategy, cybersecurity, CRM, and the end‑to‑end customer experience, with a strong focus on measurable outcomes, scalable systems, and high‑quality service.

Jacob Rastad

Chief Technology Officer, Nordic Nest Group

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Jacob Rastad leads the Nordic Nest Group’s technology strategy and digital transformation and is widely regarded as one of the brightest stars in the retail tech space. With passion for bridging technology and business, Jacob drives the development of scalable, agile platforms that support Nordic Nest’s growth across global markets. Prior to his current role, Jacob held technical leadership positions in high-growth e-commerce companies and has played a key role in building some of Sweden’s most successful online retail platforms.

Max Etheridge

UK&I Director of Sales, Voyado

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With a strong background in enterprise sales and e-commerce technology, Max Etheridge has spent his career helping businesses turn customer data into measurable commercial impact. Max brings deep expertise in the customer journey, B2B sales strategy, and scaling technology solutions in complex retail environments. He’s particularly passionate about how brands can move beyond experimentation to deliver real, tangible value from AI and personalisation.