Benchmarks for retail marketers

How does your retail performance stack up? The Retail Benchmark Report lets you compare your performance with retailers in your vertical across:

• Shopping frequency

• Average receipt value

• Items per basket

• Email & SMS performance

Based on 250+ million purchases, 890 million sold units, and over 166 billion SEK in revenue, this report uncovers how retail really performed across the Nordics, and where your biggest opportunities lie for 2026.

You’ll see how key metrics shifted year-over-year and get the insights you need to plan smarter, grow faster, and make data-backed decisions that drive loyalty and sales.

Benchmark. Learn. Take action. Download the report and see where you stand.

*The insights and analyses presented are based on aggregated and anonymized customer data. No personal data has been analyzed or used for Voyado’s own purposes. The reports have been generated using aggregated datasets that Voyado is permitted to process for this specific purpose, in accordance with applicable data protection laws and customer agreements.