How the omni-retailer Björn Borg reached a 5% conversion rate with SMS

Listen to this webinar to hear Martina Lundberg, CRM Manager at Björn Borg, talk about how always staying relevant by working with personalization across several marketing channels is the way to go to maintain retention—and the specific results it has brought to the table.

Some of the key takeaways:

• • How Björn Borg reached a 5% conversion and achieved great ROI by working with SMS
  • Lessons learned from implementing SMS into the channel mix
  • How SMS has become one of Björn Borg's most important channels
  • How Björn Borg excels in cross-department teamwork since breaking down silos