Black Friday report 2020 – benchmark your numbers

We all know that November is now equally important as December for retailers. Because in recent years, Black Friday has gone from being just one day to becoming Black Week. Some retailers and brands have taken it even further and offer discounts the entire month!

But how did sales turn out this year, and where do you stand in comparison? It’s time to find out! We analyzed the behavior of 2 181 997 end consumers in Voyado and here are the results.

Download the report now to find things like:

• What age and gender has the highest receipts
• How customers responded to the increased amount of emails
• How e-com and in-store performed this year