Find out what German consumers are planning for Black Week 2024 

Get exclusive insights into consumer behaviour and spending trends with our new infographic, based on a comprehensive survey across German consumers. 

See full infographic

 

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Get your consumer insights for Black Week 2024

 

  • Consumer data: Dive into insights from thousands of consumers across Germany, revealing their spending plans and shopping preferences. 

  • Top product categories: Learn which products consumers are waiting to buy during Black Week, from electronics to fashion and more. 

  • Shopping preferences: Understand how consumers are choosing to shop: online, in-store, or a combination of both—during Black Week. 
Figure 2 Black Week

About the Survey:

Conducted in November 2024 with a research partner, this survey gathered insights from 1,000 consumers in Germany. The goal was to uncover spending habits and shopping preferences to provide a comprehensive view of consumer behaviour during Black Week 2024. Data collection adhered to MRS Compliance standards, ensuring the insights were reliable and representative.
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