Get your consumer insights for Black Week 2024
- Consumer data: Dive into insights from thousands of consumers across Germany, revealing their spending plans and shopping preferences.
- Top product categories: Learn which products consumers are waiting to buy during Black Week, from electronics to fashion and more.
- Shopping preferences: Understand how consumers are choosing to shop: online, in-store, or a combination of both—during Black Week.
About the Survey:
Conducted in November 2024 with a research partner, this survey gathered insights from 1,000 consumers in Germany. The goal was to uncover spending habits and shopping preferences to provide a comprehensive view of consumer behaviour during Black Week 2024. Data collection adhered to MRS Compliance standards, ensuring the insights were reliable and representative.