---
title: Find out what German consumers are planning for Black Week 2024!
description: Get exclusive insights into consumer behaviour and spending trends with our new infographic, based on a comprehensive survey across German consumers.
image: https://knowledge.voyado.com/hubfs/Black%20Week%202024%20Infographic%20%E2%80%93%20featuredimage%20%E2%80%93%20Germany.webp
---

<https://voyado.com>

# Find out what German consumers are planning for Black Week 2024 

#### Get exclusive insights into consumer behaviour and spending trends with our new infographic, based on a comprehensive survey across German consumers. 

[![See full infographic](https://knowledge.voyado.com/hs-fs/hubfs/See%20full%20infographic%20CTA.png?width=306&height=60&name=See%20full%20infographic%20CTA.png)](https://knowledge.voyado.com/hubfs/Black%20Friday%202024/German%20Black%20Week%20Insights%202024%20-%20Voyado.pdf?hsLang=en)

 

![Black Week 2024 Infographic hero-1](https://knowledge.voyado.com/hubfs/Black%20Week%202024%20Infographic%20hero-1.png)

[![Black Week 2024 Infographic teaser](https://knowledge.voyado.com/hubfs/Black%20Week%202024%20Infographic%20teaser.png)](https://knowledge.voyado.com/hubfs/Black%20Friday%202024/German%20Black%20Week%20Insights%202024%20-%20Voyado.pdf?hsLang=en)

## Get your consumer insights for Black Week 2024

 

- **Consumer data:** Dive into insights from thousands of consumers across Germany, revealing their spending plans and shopping preferences. 
- **Top product categories:** Learn which products consumers are waiting to buy during Black Week, from electronics to fashion and more. 
- **Shopping preferences:** Understand how consumers are choosing to shop: online, in-store, or a combination of both—during Black Week. 

![Figure 2 Black Week](https://knowledge.voyado.com/hs-fs/hubfs/Figure%202%20Black%20Week.webp?width=600&name=Figure%202%20Black%20Week.webp)

## About the Survey:

Conducted in November 2024 with a research partner, this survey gathered insights from 1,000 consumers in Germany. The goal was to uncover spending habits and shopping preferences to provide a comprehensive view of consumer behaviour during Black Week 2024. Data collection adhered to MRS Compliance standards, ensuring the insights were reliable and representative.

![Black Week circle 2](https://knowledge.voyado.com/hs-fs/hubfs/Black%20Week%20circle%202.png?width=600&name=Black%20Week%20circle%202.png)

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