Belgian retailer Bristol chooses Voyado's CXP
The Belgian shoe and fashion retailer wants to boost customer loyalty
Founded in 1925, Bristol is a family-owned Belgian shoe and fashion retailer. In 2016, the company changed its name from Shoe Discount to Bristol as part of a re-branding strategy. Bristol offers a wide range of contemporary shoes, clothes, and accessories for the whole family.
Together with Voyado and Tailor Digital, Bristol’s ambition is to build closer and more personal relationships with their customers. They want to make sure to always communicate in a relevant way– not just sending generic newsletters. In addition, they have the ambitious goal of doubling their member base.
“At Bristol, we aim to focus more on our customer retention and on getting to know our customers better. CRM and loyalty are crucial aspects in building a solid relationship with our clients,” says Britt Slegers, E-commerce & Loyalty Manager at Bristol.
"Together with the team of Bristol we created a strategy to boost customer loyalty & retention and as a result the lifetime value of the customer. To make this come true, we helped Bristol in the CXP / CDP selection. "After a wide research of tools, Voyado came out best due to their vision on loyalty and retail, extensive possibilities, easy-to-use interface, and simplification in architecture," says Jeroen Schimmel, Co-owner at Tailor Digital who assists Bristol in their retail tech strategy.
Creating personalized next-level experiences
Bristol previously worked with a traditional marketing and email platform which limited them, especially when it came to handling and collecting relevant customer data. Due to this, it became challenging to understand their customers – and create relevant and personalized communication.
A requirement from Bristol was that their new solution should be easy to use and intuitive to make daily work smooth and efficient! They wanted the ability to create and roll out emails, newsletters, and automations quickly – without a large marketing department with programming knowledge.
“Voyado’s understanding of the retail landscape and their willingness to think alongside us, made us confident in our choice of partner. We look forward to bringing a more personalized next-level experience to our customers,” says Britt Slegers.
Another important step in assuring a full omnichannel perspective is a powerful POS integration together with Cow Hills. "Our Cow Hills Treazure Promotion and Loyalty engine is deeply integrated with the Voyado platform. We’re very excited to work closely together and make retail work for Bristol," says Herold van de Brug, Sales Director at Cow Hills.
