Grow your e-com and retail business with the 5 lifecycle stages

The customer lifecycle, also called the customer journey, is the journey a person goes through to find your store, decide to make a purchase, and become a loyal customer.

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This guide will give you insights on:

  • The welcome phase: what to communicate, and how.
  • The activation phase: how to encourage the next purchase and increase engagement levels.
  • The retention phase: how to keep and get your customers coming back.
  • The win-back phase: learn how to get an inactive customer back to you.
  • The exit phase: sometimes you have to say goodbye – here's how to do that in a good way.