--- title: "Guide: Customer lifecycle – how to optimize each step of the journey" description: Grow your eCom and retail with the 5 lifecycle stages. Get the guide here! image: https://knowledge.voyado.com/hubfs/CustomerLifecycles%20-%20Landingpage%20thumbnail%20-%201200x628-min.jpg --- Guide # **Grow your e-com and retail business with the 5 lifecycle stages** The customer lifecycle, also called the customer journey, is the journey a person goes through to find your store, decide to make a purchase, and become a loyal customer. ### Download your free guide The guide will be sent to your email ![Customer Lifecycle_Guide_hero-min](https://knowledge.voyado.com/hubfs/Customer%20Lifecycle_Guide_hero-min.jpg) ![Customer Lifecycle_Guide_hero-min](https://knowledge.voyado.com/hubfs/Customer%20Lifecycle_Guide_hero-min.jpg) ## This guide will give you insights on: - **The welcome phase: what to communicate, and how.** - **The activation phase: how to encourage the next purchase and increase engagement levels.** - **The retention phase: how to keep and get your customers coming back.** - **The win-back phase: learn how to get an inactive customer back to you.** - **The exit phase: sometimes you have to say goodbye – here's how to do that in a good way.** **rea**l [Go to top](https://knowledge.voyado.com/customer-lifecycle#top)