Black Friday

How do you plan for Black Friday during a pandemic?

You've most likely associated this day (weeks) with long lines, and people pushing their way forward to the best deal. It's no question companies have had to move their strategy to focus on their e-commerce this year, but how do you stand out from the crowd?

This guide will give you tips on:

• Finding the right channel for your communication
• How not to work in silos
• Getting the segmentation right
• A few more things to try