Customer Lifecycle - how to optimize each phase of the journey

Optimize every phase of the customer lifecycle with strategies from this guide. Learn how to use marketing automation, campaigns including email marketing to lead the customer towards the retain phase, and away from the exit phase.

In this guide you will learn:

  • How do you activate a new customer?
  • How to manage the relationship of customers in the retain phase
  • What are the signs that someone is likely to churn, and how do you prevent it?