--- title: Optimize your marketing to reach each generation | Voyado description: In this guide we break down the generational trends and give our recommendations for how you should target each generation – from Gen Z to Traditionalists. --- # Optimize your marketing to reach each generation In this guide we break down the generational trends and give our recommendations for how you should target each generation – from Gen Z to Traditionalists. ### Some of the things you’ll find out in this guide are: - What age group is most likely to listen to recommendations - Who is willing to pay a premium for “their” brands - This generation spends the most money ### Download the free guide now! Add your info below to get the guide free of charge. [Go to top](https://knowledge.voyado.com/download-optimize-your-marketing-to-reach-each-generation#top)