Deliverability – everything you need to know

Why do we need to talk about email deliverability? It goes without saying that the more people that open your emails, the more they will click and convert. But for a few reasons not all emails get delivered to their intended recipient, regardless of which CRM platform you are using. The good news is that there are a few actions you can take to make sure your emails will reach as many as possible on your list.

In this guide, we will go over the why’s and how’s of email deliverability and you can learn things such as:

  • How to maintain a proper list hygiene
  • How to avoid unnecessary bounces
  • Why having a strong support system from your CRM platform is crucial in converting subscribers to customers