Testing - Everything you need to know

How do you increase open rates, conversion, engagement and more? The answer is simple: by testing! When you first think about testing you might think about comparing subject lines, but there is so much more to it than that.

In this guide you will learn things such as: 

  • How to perform A/B tests and test scenarios
  • Why you need control groups
  • How Apoteket performed a test to increase email addresses on their members and more!