Leverage the power of combined customer data
See what Audience Promotion can do
When you combine customer data with onsite behavior, and historical purchase information you can fully understand each consumer and their intentions. You're all set to offer the most relevant experience, every time.
We are proud to announce the availability of Audience Promotion, a great new way to personalize search results and boost products on your website for targeted audience segments. This is the first of many powerful tools which are unlocked by using Voyado’s two platforms together.
Voyado’s products combine customer insights with deep product understanding and use AI and automation to make sure every customer gets a relevant experience at every single touchpoint.
Personalize product listings based on:
Purchase history
Tailor all product listings based on what the visitor has purchased before.
Customer lifecycle
Treat visitors differently based on where they are in the customer lifecycle. Churning visitors will get more discounted products boosted, whilst loyal customers get bestselling products or items based on their purchase history.
Campaigns
Boost the exposure of products on your website for audience segments, based on temporary campaigns for a product type, supplier or similar. This means that your campaign email and POS advertising can be accompanied by product listings where items from a brand or supplier are boosted to a specific audience, but not affecting the entire site.
GetInspired boosts targeted promotions with Voyado Evolve
“We are on a journey towards hyper personalization in our communication across touchpoints and channels. Using Audience promotions, which combines powerful audience segmentation and promoting the right product to the right loyal customer, was a step on this journey. We saw quick and impressive results.
The set-up is super quick and easy, and with a few clicks we reached a 13.7% conversion rate uplift.”
Andreas Nordås, E-commerce Manager at GetInspired
