---
title: Is Your Store Visible to AI? The New Rules of Product Discovery
description: Is your store visible to AI? Join Konrad Olsson and Rasmus Holmgren to learn how product discovery is changing and what e-commerce teams should do next.
image: https://knowledge.voyado.com/hubfs/Email%20banner%20Webinar-Is%20Your%20Store%20Visible%20to%20AI%20The%20New%20Rules%20of%20Product%20Discovery-1026%20%281%29-1.png
---

<https://voyado.com>

Live webinar | 29 October | 13:00 GMT | 14:00 CET

## Is Your Store Visible to AI? The New Rules of Product Discovery

For Ecommerce Managers, Heads of E-commerce and Digital Leaders looking to stay ahead of changing shopping behaviours.

Shoppers now describe what they want and expect AI to understand. That changes how they find brands, on your site and in AI assistants. Join Konrad Olsson (fashion and lifestyle expert) and Rasmus Holmgren (Voyado) to learn:

- **The changing shopping journey:** how AI is reshaping consumer behaviour and brand visibility.
- **Beyond the search bar:** Why product discovery is moving from keywords to intent-driven conversations, and how H&M cut zero-hit searches by 50%.
- **What to do next:** three actions your team can start on right away.

![Speaker Images](https://knowledge.voyado.com/hs-fs/hubfs/Speaker%20Images.png?width=531&height=331&name=Speaker%20Images.png)

 

### Register now

![Background](https://knowledge.voyado.com/hubfs/Background.png)

## What you'll learn:

- **The changing shopping journey:** How AI is reshaping consumer behaviour and brand discovery.
- **Beyond the search bar:** Why product discovery is moving from keywords to intent-driven conversations, and how H&M cut zero-hit searches by 50%.
- **What retailers can do today:** Practical ways to prepare your e-commerce experience for the next era of discovery.
- **Live Q&A with the experts:** Bring your questions and get answers directly from Konrad Olsson and Rasmus Holmgren.

## Meet the hosts:

![Rasmus Holmgren](https://knowledge.voyado.com/hs-fs/hubfs/1562440592880.jpeg?width=300&height=300&name=1562440592880.jpeg)

### Rasmus Holmgren

Commercial Director

[View on LinkedIn](https://www.linkedin.com/in/rasmus-holmgren-a1799046/)

Rasmus Holmgren is Commercial Director for Retail Media & Product Discovery at Voyado. He works with retailers and brands to turn product discovery into measurable commercial results, from helping shoppers find the right product faster to monetising on-site journeys through retail media.

![Voyado\_Main-logo-black-png](https://knowledge.voyado.com/hubfs/Voyado_Main-logo-black-png.png)

![Konrad Olsson](https://knowledge.voyado.com/hs-fs/hubfs/Konrad%20Olsson.jpeg?width=300&height=300&name=Konrad%20Olsson.jpeg)

### Konrad Olsson

Journalist & Fashion Tech Expert

[View on LinkedIn](https://www.linkedin.com/in/konradolsson/)

Konrad Olsson is the founder and editor-in-chief of Scandinavian MIND and host of Transformation Conference, the leading fashion-tech event in the Nordics. A former editor at Residence, Icon and Plaza Magazine, he has spent twenty years covering fashion, technology and the way they change each other. He also runs Connector Studio, helping technology companies enter the Nordic fashion and retail industry.

![Scandinavian Mind](https://knowledge.voyado.com/hubfs/Scandinavian_Mind_logo.avif)

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