Jigsaw's latest direction: elevating their customers' omnichannel experience

Exceptional experiences online and in-store

Jigsaw is a British fashion brand known for its sophisticated and contemporary clothing and accessories. The brand was founded in 1970 by John Robinson, who wanted to create a collection of clothes that combined innovative design with high-quality fabrics and attention to detail. Since then, Jigsaw has grown to become one of the leading fashion brands in the UK, with over 40 stores in the country and an online presence that caters to customers worldwide.

Jigsaw has now partnered with Voyado to implement a seamless omnichannel customer experience, personalised marketing strategies, and loyalty initiatives.

“We've made great progress at Jigsaw with increasingly personalised marketing that reflects the unique relationship we have with our customers. We’re excited to bring Voyado's impressive technology on board to take us to the next level by creating truly exceptional experiences online and in-store” says Nicole Mason, Marketing Director, Jigsaw.

Managing sustainability initiatives seamlessly

One of the unique features of Jigsaw is its commitment to ethical and sustainable fashion. The brand has a range of initiatives aimed at reducing its impact on the environment and promoting responsible production. For instance, Jigsaw offers a repair service for its clothing and recently launched a new service called "Jigsaw Rental" that allows customers to rent clothing and accessories from the brand for a fraction of the retail price.

With Voyado, Jigsaw will manage their sustainability initiatives seamlessly, with marketing automation workflows that encourage and remind customers to repair and care for their pieces.

“Jigsaw is a unique and well-loved British brand with a strong identity and clear sense of who their customers are. Voyado is hugely excited to be able to help Jigsaw deliver a consistent customer experience across channels, in-store and online.” Karl Stone, Regional VP (UK&I) for Voyado.

With Voyado's support, Jigsaw will be able to grow their already strong foundation, drive growth and retention, elevate brand awareness, and simplify technical complexities.

“We're all excited to become a part of Jigsaw's story and to develop this partnership over the coming years” adds Karl Stone, Regional VP (UK&I) for Voyado.