Luca Faloni is a vertically integrated menswear brand that was established in 2014. It focuses on superior craftmanship and product longevity whilst delivering a true ‘Made in Italy’ proposition. The brand will be working with Voyado to focus on combining customer interactions and build customer loyalty. A key element of the partnership that Voyado will be delivering will be ensuring easy integration with the brands existing point of sale system.
Arbnor Beciri, Sales Manager at Voyado, said: “This is a great way to start the new year, announcing what we hope will be the first of many new relationships for Voyado across the retail sector. We know that now more than ever brands are focused on how they can create meaningful interactions with customers, build loyalty and find ways to integrate the many tech solutions they are using across their businesses. Our data and relationships with brands tell us that this year we’re seeing customers push for better service than ever before and a huge part of doing that successfully will start with your communications and how and when you’re delivering them.
“Our newest relationship with Luca Faloni will see us support a strong brand that is loved by its customers to take its customer interaction to the next level and ensure the business can focus on delivering exceptional quality products. As with many of our partners we know that one of the key aspects of the relationship is ensuring we can integrate with existing systems and help streamline how we operate in our tech-focused world.”
Voyado’s growth comes at a time when customers are pushing back on the over use of tech and AI within their shopping experiences. Research conducted by Voyado found that only 4% of consumers have used a virtual try-on function and just 10% have used AI chatbots to support with questions about a product. The data suggests that retailers are being challenged more than ever to ensure they’re using the most effective channels to communicate with existing and potential customers.
Simon Nieuwland, CRM Manager at Luca Faloni said: "As Luca Faloni continues to experience rapid growth, we are proud to be partnering with Voyado to combine all customer data and email automation into one platform. This will allow us to reach our customers more efficiently, with personalized, targeted communication that will in turn enhance their overall experience, including our Loyalty Program. Whilst we are expanding our global retail presence, meeting and exceeding customer expectations both on and offline remains important for us and so the fact Voyado integrates seamlessly with our new POS Sitoo is a big advantage."
Voyado announced several high profile partnerships in 2023 including Belstaff and Jigsaw. Luca Faloni is the latest addition to Voyado’s customer portfolio as it establishes itself as the company to help brands transform customer interactions.
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