The state of the new abnormal
What do you get when you analyze 202 million purchases across the Nordics and conduct rich consumer research in the UK, and the Benelux region? You get insights that retailers cannot ignore.
Tune in to this on demand webinar where we dive into today's retail and e-commerce scene where it's clear that there's no such thing called "business as usual". We have entered a state of a new abnormal.
Some key takeaways:
- Shopping in a post-pandemic era
- Generational approaches to shopping
- Gender differences in shopping and return behavior
- Who receives brand communication and its impact on shopping habits