People shop for 28% more in 2021*

*Based on data from 16 million purchase occasions



Customer behaviors 2021

What is driving revenue in the e-commerce and retail sector in 2021 so far?

We wanted to find out how customers act this year compared to last. And in this special edition of the Voyado Index, we based our report on aggregated and anonymous data from 16 million purchase occasions – comparing January 1st to March 31st, 2020 to the same dates in 2021.

These are some examples of what you will find in the report:

  • How email as a marketing channel is performing this year
  • Which age group spend the most
  • How the female shopping behavior has changed
  • Changes in the young shoppers habits