Calculate and increase the ROI of your loyalty program

Let’s be real now retailers – have you ever calculated the ROI of your loyalty program? If the answer is no, and you don’t even know where to start, this is the guide for you.  

One common mistake that retailers do when building a loyalty program is that they focus on increasing revenue fast. Handing out discounts to random members just to make them buy something. This is not a strategy that will give you a higher ROI – it’s the opposite. 

Switch to creating a program that will give the customer a seamless experience, and we promise you – the revenue will steadily increase. 

Examples of what you will find in this guide:

  • What a good loyalty program needs to focus on
  • The metrics you need to track to calculate your ROI
  • Tips on how to increase the ROI of your loyalty program