How to increase the ROI of your loyalty program

Let’s be real now fashion retailers—have you ever calculated the ROI of your loyalty program? If the answer is no, and you don’t even know where to start, this is the guide for you. 

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Loyalty programs for fashion retailers can help build brand loyalty and increase the CLV of members, but it won't happen if you just hand out random discounts for a quick revenue boost.

Take a strategic approach, informed by what you already know about your customers. If you create a program that will give the customer a seamless experience, we promise you—the revenue will steadily increase. 

This guide explains:

  • How you can build a great loyalty program
  • The metrics you need to track to calculate your ROI
  • Tips on how to increase the ROI of your loyalty program