The State of AI in European retail marketing and e-commerce
95% of retailers are experimenting with AI, but only 5% see ROI.
Retailers are investing heavily in AI, but scalable ROI remains rare. This report uncovers the organizational and operational foundations behind AI maturity in retail — and what separates experimentation from measurable commercial impact.
Based on:
- 300 retail leaders
- 10 European markets
- Economic modelling
- O*NET task analysis
