Live webinar | March 31 | 12:00 BST | 13:00 CEST

AI advantage isn’t a feature race. It’s a system design challenge.

For leaders in retail and e-commerce

95% of European retailers are experimenting with AI. Yet only 5% report clear, scalable ROI. With €14.9 billion of retail marketing and e-commerce spend set to be reshaped by AI, adoption is no longer the differentiator. Structural maturity is.

Most teams are somewhere in the middle: Running smarter campaigns. Testing new tools. Improving efficiency. But struggling to embed AI deeply enough across data, workflows, and decision-making to see real return on their investment.

And the biggest blocker isn’t technology. It’s culture, skills, and knowing where to start. AI doesn’t scale because it’s smart. It scales when organizations are built to use it. And time saved only matters when it turns into better decisions and stronger outcomes.

In this live webinar, Richard Lim, CEO of Retail Economics, Felix Kruth, CPO at Voyado, and Aron Lewis, Retail Expert, will unpack insights from our latest research report and explore what it really takes to move from experimentation to embedded, agentic decision-making across marketing and e-commerce.

We’ll focus on what needs to be in place across:

Data foundations
Organizational culture and skills
Governance and decision-making

What you'll learn:

Where retailers are today on the AI maturity curve, and why most are stuck in the middle
Why skills and operating models matter more than tools and features, and how leading teams are organizing around AI
How AI agents are already reshaping how retail decisions are made and executed across the customer journey.
What data and infrastructure must be in place to successfully scale AI agents

Meet the panel:

Richard Lim

CEO & Founder, Retail Economics

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Richard previously headed up the ‘Retail Insight and Analytics’ team at the British Retail Consortium. Before that, he worked in mergers and acquisitions for Citi Group. He has a wealth of experience in data analytics, consumer research and macroeconomics, and is skilled in generating actionable insights for clients. Richard is based in London and has a keen interest in Behavioural Game Theory.

Felix Kruth

CPO, Voyado

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Felix Kruth is the Chief Product Officer at Voyado, leading a team of more than 140 people. With extensive experience in the retail sector, Felix has acted as a Chief Digital Officer and CEO for brands including Sportamore, Filippa K, and Sweef. His customer-centric and visionary approach to retail and e-commerce has proven successful in managing complex operations and driving digital innovation. Felix is leading the efforts in utilizing artificial intelligence to update retail by predicting and influencing customer behavior, enhancing decision-making, and improving operational efficiency—proving how AI is transforming retail and e-commerce every day.

Aron Lewis

Retail Expert (Ex-Deichmann & Suitsupply)

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Aron Lewis is a digital retail leader with 14+ years of experience driving omnichannel growth and innovation across Europe. As former Head of Digital for Northwestern Europe at Deichmann, he led all digital commerce activities for one of Europe’s largest footwear retailers.

With expertise in e-commerce, CRM, marketplaces, and customer data, Aron helps retail brands turn transformation into measurable growth through data-driven, future-ready customer experiences.