From Insights to Impact: Why Retailers Choose Voyado Over SAP Emarsys for CDP Excellence

Voyado Customer Experience Platform connects customer data with product intelligence enabling personalized marketing, optimized shopping experiences and long-lasting loyalty. Purpose-built for retail and e-commerce.

Learn why retailers and e-commerce professionals prefer using Voyado to SAP Emarsys for their ominchannel engagement and CDP.

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Compare Voyado to Emarsys
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Voyado Voyado

Why retailers choose Voyado over SAP Emarsys



Voyado vs Emarsys

Voaydo vs Emarsys User Satisfaction Ratings

Trusted by leading omnichannel retailer brands across Europe

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Omnichannel customer engagement


Voyado Marketing Automation Platform turns first-party data into customer loyalty. With AI-powered tools for smarter cross-channel marketing, you’ll drive revenue growth online and in-store while increasing engagement and customer retention.

  • Loyalty and reward management
  • Email & SMS marketing
  • Retail marketing automations 
  • AI-assisted targeting and tactics
  • Omnichannel data management
  • Customer intelligence and insights
  • Multi-market support
  • Onsite messaging
Voyado Engage

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E-commerce search and merchandising powered by AI


Elevate the shopping experience for each customer, every time and in real-time. With AI-powered product discovery, online shoppers will be connected to products they’ll love, all in the blink of an eye.

  • Intelligent & personalised search
  • Strategic & editorial merchandising
  • Product recommendations
  • Dynamic category listings
  • Automated merchandising with endless optimization
  • Curated journeys
  • Retail media
Voyado Elevate
"Voyado has been a reliable and stable partner for many years, helping us elevate the online shopping experience across our geographies and brands."

 

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Brands using our retail marketing platform have seen:

  • 27% conversion increase
  • 215% more transactions
  • 115% higher revenue

Legal risks with U.S.-based solutions​

Transfer of personal data to the U.S.​
U.S.-based CXP providers are subject to laws like the Cloud Act and FISA, which allow U.S. authorities access to data—even if stored within the EU. The Schrems II ruling clarified standard contractual clauses (SCCs) alone are insufficient for GDPR compliance, and security measures such as full encryption is often not technically feasible for platforms that process customer data. Trump has dismissed the judges serving on the council responsible for overseeing the current data transfer framework (DPFW), which raises concerns that this legal basis could be reversed at any time.
Not aligned with EU/UK marketing, GDPR and AI Act​
Unlike solutions designed specifically for the EU/UK market, many U.S.-based CXPs lack built-in compliance with regional legal frameworks. Some even promote marketing practices that conflict with GDPR, such as relying on legitimate interest for cookies in “Abandoned Cart” emails. Additionally, their approach to data deletion and customer rights may not fully align with GDPR’s strict requirements.​
They are often not aligned with AI legislation and use your data for their own purposes.​
Risk of sanctions and complaints
Using a U.S.-based CXP solution could expose your business to regulatory fines and customer complaints. Several European authorities have already sanctioned companies for non-compliant data transfers, and EU regulators—particularly the Norwegian, the Dutch, the Belgian and German data protection authority —have been proactive in enforcing GDPR against such risks.​

Ready to create endless customer experiences?

Growing your revenue with the Voyado customer experience platform is easy, here’s how:

  • Understand your customers by tracking behaviors
  • Offer product recommendations based on customer data
  • Automate it! Emails, SMS, social connect, push notifications and more

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